Web Design & Development
The average Australian business website converts 1–2% of visitors into leads. A properly built conversion-focused site converts 4–8%. That gap is the difference between a business that grows and one that stagnates,and it has nothing to do with how the site looks.
53% of mobile users abandon a site that takes longer than 3 seconds to load. Google penalises slow sites in search rankings before a single visitor even arrives. EchoSite builds consistently score 95–100 on Core Web Vitals,the technical benchmark Google uses to measure page experience.
Most agencies build a pretty website then try to bolt SEO on top. It doesn't work. Technical SEO,heading hierarchy, semantic HTML, schema markup, URL structure, canonical tags,needs to be decisions made before the first line of code. EchoSite builds start with SEO architecture, not end with it.
Where your phone number sits, how your CTA reads, whether your contact form has three fields or ten,these micro-decisions compound into your conversion rate. EchoSite applies conversion-rate optimisation principles to every page, not just the homepage.
WordPress powers 43% of the internet and accounts for a disproportionate share of website hacks. Every plugin is a security risk. Every update is a potential break. Next.js generates static HTML,no database, no attack surface, nothing to patch. The web moved on. Most agencies didn't.
Google's AI Overviews, ChatGPT, and Perplexity now answer questions directly,citing specific websites. Businesses with well-structured, factual, citable content get named. Businesses with generic template copy get skipped. Every EchoSite is built to be cited by AI, not just crawled by it.
A website isn't something you build and forget. It compounds over time with new content, better rankings, improved conversion rates, and updated case studies. EchoSite's monthly plans keep your website evolving,not sitting still while your competitors move forward.
Every EchoSite follows a four-stage build process designed to eliminate surprises, deliver on time, and produce a site your business will still be proud of in five years.
We start by understanding your business, not just your brief. We analyse your competitors, your customers' search intent, and your existing digital footprint before touching design.
Every layout is custom-designed for your brand and conversion goals. No templates, no stock page sections. Copywriting is included,written for humans first, search engines second.
Development in Next.js with full technical SEO implementation, schema markup, image optimisation, and Core Web Vitals testing before a single page goes live.
Go-live with GA4, Google Search Console, and conversion tracking configured. We monitor performance, not just hand over a login and disappear.
There are four ways to build a business website. Here's what each one actually delivers,and what it actually costs when you add everything up.
EchoSite
WordPress Agency
Template Builder
In-House Dev
Build Technology
Next.js,fastest framework available
WordPress,PHP, dated architecture
Wix/Squarespace,proprietary lock-in
Varies,depends on dev skill
Core Web Vitals Score
95–100 consistently
50–70 average
65–80 average
Unpredictable without SEO focus
SEO Architecture
Baked in from day one
Plugins bolted on after build
Limited, largely generic
Rarely a priority during build
Content SEO
Strategic, page-level, human-written
Technical only,content extra
None included
Depends on scope agreement
Security
Zero attack surface,no database
Constant plugin patches required
Platform-dependent risks
Requires ongoing maintenance
AEO & GEO Ready
Built for AI search citation
Rarely considered
Slow adoption, low impact
Rarely scoped in
Monthly Cost
$99–$299/mo hosting & management
$500–$3,000+/mo agencies
$29–$99/mo (no support)
$5K–$15K+/mo salary overhead
Conversion Focus
Every page optimised to convert
Design-led, not data-led
Generic layouts, low conversions
Depends on brief quality
Technical SEO without content SEO is like building a road to an empty building. Rankings require both. AEO without structured data is invisible to AI. Most agencies only deliver one piece of the puzzle.
Revenue Growth
G-TEC Electrical
Lead Increase
Request
Revenue Increase
Geaux Pressure
Google Ranking
All Over Towing
These aren't add-ons or upsells. They're included in every build because a website without them isn't a website ,it's an expensive brochure.
Every site is hand-coded in Next.js,not assembled from page-builder blocks. This means faster load times, cleaner code, better SEO, and zero proprietary lock-in. You own the codebase.
Heading hierarchy, schema markup, canonical tags, XML sitemap, robots.txt, semantic HTML, and correct meta structures. Built correctly from the start,not retrofitted after launch.
Every page is written to convert, not just to exist. Headlines, subheadlines, CTAs, and body copy written for your specific audience and their search intent,included in the project fee.
We test every build against Google's Core Web Vitals benchmark before launch: Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint. Your site loads fast, everywhere.
FAQ schema, Article schema, Local Business schema, and Service schema,implemented so your content is citable by Google AI Overviews, ChatGPT, and Perplexity when people ask questions about your industry.
Designed mobile-first, tested on real devices,not just a desktop design that collapses awkwardly on phone screens. Over 60% of your visitors arrive on mobile. Their experience is not an afterthought.
Google Analytics 4, Google Search Console, and conversion event tracking configured before launch. You'll know exactly which pages drive leads, where visitors drop off, and what your ads are actually doing.
Monthly hosting, security monitoring, uptime monitoring, and content updates from $99/month. You're not on your own after launch,and your site won't sit stagnant while your competitors move forward.
Honest answers to the questions we get asked most before a project starts.
Most EchoSite builds take 4–20 weeks depending on scope. A Landing Page tier typically completes in 4 weeks. An Essential-tier site with 10–20 pages runs 6–8 weeks. A Professional-tier build with 20–50 pages and custom integrations runs 12–16 weeks. Enterprise projects with 50+ pages, e-commerce, and CRM integrations run 16–20 weeks. We give you a fixed timeline in the proposal,not a vague estimate.
WordPress powers 43% of the internet,and 43% of hacked websites. It's a database-driven CMS that gets slower with every plugin you add. Next.js is a modern JavaScript framework that generates static HTML at build time: no database to attack, no plugins to patch, and page speeds that score 95–100 on Core Web Vitals. Your competitors on WordPress are already behind.
EchoSite projects start at $1,500–$2,500 for a Landing Page and range to $8,500–$25,000+ for Enterprise builds with 50–100+ pages, e-commerce, and custom CRM integration. Monthly hosting and management starts at $99/month. Every project gets a fixed-price proposal before any work begins.
A web designer creates the visual layout. A web developer builds the functional code. Most agencies offer one or the other. EchoSite does both,design and development are handled in the same studio, which means your finished site looks intentional and performs technically. No handoffs, no blame games.
A properly built EchoSite site gives you the technical foundation to rank: fast load times, correct heading structure, semantic HTML, schema markup, and clean URL architecture. Whether you rank depends on your content strategy and domain authority. We build the infrastructure,see our SEO service for the strategy layer on top.
Yes. E-commerce implementation is available from $8,000–$25,000 depending on the product catalogue, payment integrations, and fulfilment complexity. We recommend Shopify for most product businesses and custom Next.js solutions for businesses with complex inventory or B2B pricing requirements.
That depends on your workflow. Many of our clients prefer to leave content updates to us,it's included in the monthly plan and ensures nothing breaks in the process. If you'd like to manage your own content, we'll recommend the right tool for how you work. For most businesses, Notion as a CMS is surprisingly powerful and easy to use without any technical knowledge. For more complex requirements,multiple editors, custom content types, editorial workflow,we can integrate Sanity or Payload CMS. We'll scope the right approach in discovery, not assume one size fits all.
AEO,Answer Engine Optimisation,is the practice of structuring your website so AI tools like Google's AI Overviews, ChatGPT, and Perplexity cite your business as the answer to relevant questions. When someone asks 'who builds the best websites in Brisbane', the businesses with AEO-structured content get mentioned. EchoSite builds this in by default: FAQ schema, structured data, clear factual claims, and citable content blocks.
Your monthly hosting plan keeps your site live, secure, and monitored. We track Core Web Vitals, uptime, and form submissions. Higher-tier plans include monthly content updates, SEO monitoring, conversion tracking, and quarterly strategy calls. You're not handed a product and abandoned,this is an ongoing partnership.
Part of Echo Studios